Elsa Berg Bjärtun appointed EVP Distribution at SF Studios

SF Studios today announces that Elsa Berg Bjärtun has been appointed Executive Vice President Distribution. In her new position, she will be responsible for SF Studios’ distribution business covering acquisition, sales and marketing of film and TV content in all windows to the Nordic and international market. The recruitment is a very important step in the company’s strategy and ambition to strengthen its distribution business even further.

Elsa Berg Bjärtun has during the last year in her role as EVP Digital Services, together with her team, made a tremendous job in improving the company’s digital services SF Anytime and SF Kids Play, and she has a strong track record from previous positions within the company such as a managing role in the acquisitions business.

“I am extremely honored and humble to take on this new role and responsibility. I am looking forward to work closely together with SF Studios competent team and partners throughout the Nordics to drive change and outline a clear vision and strategy for the distribution business going forward. Our ambition is set high and I am sure it is going to be an intense, challenging and inspiring journey ahead”, says Elsa Berg Bjärtun.

“I am very excited and happy that Elsa will take on this position. In addition to her broad experience from different parts of our organization, Elsa has several capabilities that is important for us going forward, such as her ability to drive change and her very good understanding of our business and industry”, says Michael Porseryd, CEO of SF Studios.

Elsa will take on her new position immediately in parallel with her previous role and will report to Michael Porseryd, CEO of SF Studios.


  • Elsa Berg Bjärtun, new EVP Distribution at SF Studios, +46 70 672 35 85
  • Kristina Linglöf, Head of Communications at SF Studios, +46 70 305 22 27


About SF Studios
SF Studios, founded in 1919, is one of the world’s oldest film companies and the leading film studio in the Nordic region. Its business includes production and distribution of feature films and TV series and the digital services SF Anytime and SF Kids Play. SF Studios has its head office in Stockholm, Sweden and subsidiaries in Oslo, Copenhagen, Helsinki and London, and is part of the leading Nordic media company Bonnier AB.

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